Weeks 1–2: define the job
- Choose one primary audience and one business outcome.
- List the questions buyers ask before, during and after the buying decision.
- Choose three to five content pillars.
- Define the conversion path and tracking before the first description link is published.
Weeks 3–6: publish the first portfolio
- Mix buyer-search videos with broader authority topics.
- Package each video before editing so title and thumbnail are not an afterthought.
- Record in batches if founder time is constrained.
- Keep the first production system simple enough to repeat.
Weeks 7–10: diagnose
- Separate topic failure from packaging failure from retention failure.
- Look at which videos attract the intended roles and problems.
- Track website clicks, repeat visits and application behavior.
- Do not overreact to one video. Look for repeated patterns.
Weeks 11–13: double down
- Create follow-ups to topics that attracted the right viewers.
- Improve weak packaging on videos with strong content signals.
- Build clusters around commercial questions.
- Decide whether the bottleneck is strategy, recording, editing, packaging or channel operations.
Frequently asked questions
How many videos should a business publish in 90 days?Enough to create a meaningful sample without sacrificing quality. Four strong long-form videos per month is a common workable cadence, but the right number depends on production capacity and topic depth.
Should a new business channel start with Shorts?Shorts can help distribution, but they should not replace the long-form library if the business sells something that requires trust and explanation.
When should we hire help?When a repeatable bottleneck is preventing the business from publishing or learning: strategy, research, packaging, editing, operations or measurement.