.jpg)
Context
DLake is a running coach who helps everyday runners get faster, avoid injuries, and enjoy their runs.
Starting Point
800 subscribers. Most videos were stuck between 100 and 600 views.
What We Did
We started working with DLake and rebuilt how his videos were positioned to viewers, without changing his on-camera content or filming approach: the goal was getting the right runners to find and click on what he was already making.
Results
His very first trial video hit 16,000 views. His third video crossed 377,000 views: a 93x outlier against his prior per-video average. The channel grew from 800 to over 21,000 subscribers.
Timeframe
Not independently dated beyond the sequence described above (first trial video, then third video reaching the 93x outlier): we have not published exact calendar dates for this engagement.